Design Thinking / Service Design

Before the start checklist

  • Is it human centric problem?

  • How clear is the solution? (if clear – no need)

  • How ambiguous and complex is the challenge?

  • Is exploration safe for the organization?

  • Can we get the feedback from target audience in the short terms?

Problem Identification

  • History about the problem

  • Market potential (volume, growth etc)

  • Existent solution and what's missing

Challenge Definition

Identify a driving question that inspires others to search for creative solutions. Define better the current state & challenge the current understanding of right.

  • Briefing

  • Stakeholder mapping

  • Research board

  • Challenge reframing

Challenge Researching

Inspire new thinking by discovering what people really need.

  • Desk research

  • Persona description (jobs to be done, pains, gains)

  • Customer journey

  • Stakeholder interview

  • Expert interview

  • Ethnography (+auto-ethnography, journal)

  • Substitute analysis (blue ocean)

  • Reference wall

  • Observation

  • Interview Recruiting (direct, ad-hoc, snowball, social networks...)

  • In-depth interviews

  • Research triangulation

  • Extremal users

Solution Ideation

Push past obvious solutions to get to breakthrough ideas.

  • Doodling

  • Brainstorm (+trampoline)

  • Crazy8

  • Brainwriting (6-3-5)

  • 3 slides

  • Lean Canvas

  • Now-How-Wow Matrix

  • Ritual Dissent


Build rough prototypes to learn how to make ideas better.

  • Clickable prototypes

  • Agile / Scrum

  • Value Proposition Canvas

  • Scenarios & Storyboards

  • Sprint Questions


Refine ideas by gathering feedback and experimenting forward.

  • User Testing

  • Surveying

  • Product Analytics

  • A/B Testing

  • Focus groups

  • The mom test


Craft a human story to inspire others toward action.

  • Paper / article

  • Presentation

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Design thinking workshops done

  1. Tennagraph Plugin

  2. Internal Docs Process