Is it human centric problem?
How clear is the solution? (if clear – no need)
How ambiguous and complex is the challenge?
Is exploration safe for the organization?
Can we get the feedback from target audience in the short terms?
History about the problem
Market potential (volume, growth etc)
Existent solution and what's missing
Identify a driving question that inspires others to search for creative solutions. Define better the current state & challenge the current understanding of right.
Briefing
Stakeholder mapping
Research board
Challenge reframing
Inspire new thinking by discovering what people really need.
Desk research
Persona description (jobs to be done, pains, gains)
Customer journey
Stakeholder interview
Expert interview
Ethnography (+auto-ethnography, journal)
Substitute analysis (blue ocean)
Reference wall
Observation
Interview Recruiting (direct, ad-hoc, snowball, social networks...)
In-depth interviews
Research triangulation
Extremal users
Push past obvious solutions to get to breakthrough ideas.
Doodling
Brainstorm (+trampoline)
Crazy8
Brainwriting (6-3-5)
3 slides
Lean Canvas
Now-How-Wow Matrix
Ritual Dissent
Build rough prototypes to learn how to make ideas better.
Clickable prototypes
Agile / Scrum
Value Proposition Canvas
Scenarios & Storyboards
Sprint Questions
Refine ideas by gathering feedback and experimenting forward.
User Testing
Surveying
Product Analytics
A/B Testing
Focus groups
The mom test
Craft a human story to inspire others toward action.
Paper / article
Presentation
Tennagraph Plugin
Internal Docs Process