Is it human centric problem?
How clear is the solution? (if clear – no need)
How ambiguous and complex is the challenge?
Is exploration safe for the organization?
Can we get the feedback from target audience in the short terms?
History about the problem
Market potential (volume, growth etc)
Existent solution and what's missing
Identify a driving question that inspires others to search for creative solutions. Define better the current state & challenge the current understanding of right.
Inspire new thinking by discovering what people really need.
Persona description (jobs to be done, pains, gains)
Ethnography (+auto-ethnography, journal)
Substitute analysis (blue ocean)
Interview Recruiting (direct, ad-hoc, snowball, social networks...)
Push past obvious solutions to get to breakthrough ideas.
Build rough prototypes to learn how to make ideas better.
Agile / Scrum
Value Proposition Canvas
Scenarios & Storyboards
Refine ideas by gathering feedback and experimenting forward.
The mom test
Craft a human story to inspire others toward action.
Paper / article
Internal Docs Process