Is it human centric problem?
How clear is the solution? (if clear – no need)
How ambiguous and complex is the challenge?
Is exploration safe for the organization?
Can we get the feedback from target audience in the short terms?
Identify a driving question that inspires others to search for creative solutions. Define better the current state & challenge the current understanding of right.
Inspire new thinking by discovering what people really need.
Persona description (jobs to be done, pains, gains)
Ethnography (+auto-ethnography, journal)
Substitute analysis (blue ocean)
Interview Recruiting (direct, ad-hoc, snowball, social networks...)
Push past obvious solutions to get to breakthrough ideas.
Build rough prototypes to learn how to make ideas better.
Agile / Scrum
Value Proposition Canvas
Scenarios & Storyboards
Refine ideas by gathering feedback and experimenting forward.
The mom test
Craft a human story to inspire others toward action.
Paper / article