Design Sprint

Who uses it and when?

  • startup founders – for faster product validation

  • product managers – for innovation and improvements in the existent product (like new features or side products)

Max Semenchuk, partner at 4ire labs facilitating the Design Sprint at Unit City

Product Manager Journey

Problems with the usual approach

  • Cross functional teams find it hard to align with common business objectives

  • Teams often work towards unclear goals as project scope changes repeatedly

  • Teams lack real data on which to base business decisions, instead relying on endless internal discussions

  • Product development cycles run too long, causing teams to lose enthusiasm and focus.

So how might we...

  • Create more more and better ideas

  • Enable deeper understanding, engagement and alignment with the team

  • Get real data and learn faster

How is Design Sprint solving it?

Check this 5 minutes intro video:

Principles

  • Together Alone – optimal combination of collective intelligence and deep individual work

  • Tangible Discussion – faster and more clear decision making

  • Don't rely on creativity – using tested methods for mass solution ideation

Process

Team Composition

You must have the decision maker and a facilitator in the sprint. Besides that you can include the people with expertises you can use in the product: designers, engineers, marketers etc. Optimal composition is 5-7 people, but there's no restriction to have more or less. What's crucial – is to have at least one subject expert who understands the problem we're trying to solve.

Can it help my product?

Contact us through the chat here or via email ms@4irelabs.com (Max) and let's have a chat to see how it can fit your product or idea.

Publications